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The Credible Expert

The Credible Expert is a must-read for anyone in the medical industry who is looking to stand out, create more opportunities and grow their business. After reading it you will: Understand how the market has changed and what you need to do to capitalise on it Consider the characteristics of the ‘intrapreneur’ and the rise of these dynamic […]

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Mud

Throwing Enough…

There’s a minimum level of activity required to achieve a desired output. If you only make one call a day, then the maximum return you’ll ever make is based on that one call. Conversely, if you make ten calls a day, then the maximum return you’ll achieve is ten times the former. Or is it? […]

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Echo Chamber

The Echo Chamber

An echo chamber is a description of a situation in which information, ideas, or beliefs are reinforced by communication and repetition inside a defined system. To put it another way, our worldview is amplified by the information, ideas and beliefs that we expose ourselves to. In the instance that we take a polarized position on […]

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Raise Awareness

How To Raise Awareness

If we acknowledge that ‘to challenge’ is actually to ‘raise awareness’ – to raise awareness to different options, alternative views and greater possibilities; to provide unique insights, to skillfully question, and to share experiences; to share knowledge, provoke thought and connect. If this is what it means to challenge, then there are three routes to […]

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The Credible Expert – Available Soon!

The selling environment and role of the sales professional has changed. Forever. Gone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it’s about the role that the sales professional plays as the single biggest […]

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