The Credible Expert

The Credible Expert is a must-read for anyone in the medical industry who is looking to stand out, create more opportunities and grow their business. After reading it you will: Understand how the market has changed and what you need to do to capitalise on it Consider the characteristics of the ‘intrapreneur’ and the rise of these dynamic […]

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Inspect What You Expect

The likelihood is that, if you only measure how often you call on a prospective customer, you’ll be interested in how often you see that person. Similarly, if you only measure your feedback after the event, it’s probable that your focus will only be on the event feedback. And finally, if you decide to track […]

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Throwing Enough…

There’s a minimum level of activity required to achieve a desired output. If you only make one call a day, then the maximum return you’ll ever make is based on that one call. Conversely, if you make ten calls a day, then the maximum return you’ll achieve is ten times the former. Or is it? […]

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