10026_CommonSense

Is it Just Common Sense?

During a recent conversation with a friend of mine, whilst discussing sales and the development of sales processes, she asked me, ‘Isn’t it all just common sense?’ Common sense is defined by Merriam-Webster as, ‘sound and prudent judgment based on a simple perception of the situation or facts.’ Thus, ‘common sense’ (in this view) equates […]

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