The secret of course is doing something that you love. And when you combine that with the ability to create value for others and be rewarded for efforts, then you’ve found the right relationship for you.
If I want to improve my golf, I would be wise to do any of the following: join a golf club, get some lessons, invest in a decent set of clubs, play regularly, play with people better than me, watch some videos, read Timothy Gallwey’s, ‘Inner Golf’, have someone assess my performance and provide some […]
We’re launching our new book, The Credible Expert, next Friday 25th November. It’s a must-read for anyone in the medical industry who is looking to stand out, create more opportunities and grow their business. After reading it you will: Understand how the market has changed and what you need to do to capitalise on it […]
If you have ten products which are all equivalent, then the relative features and benefits of one versus the other nine becomes something that is, for the most part, irrelevant. Getting into an argument about the features and benefits of one versus the other is a sure fire way to kill rapport and destroy trust […]
…And The Changes Required To Solve Them When you look at the world in which we sell into now, what’s very clear is that, probably for the first time in the last 100 years, we aren’t on the brink of a significant change; we are smack bang in the middle of one. And it’s the […]
This week, I spoke about the importance of creating a Touch System to win time with key customers. Here’s a few other thoughts on the subject in this short video.
Whilst identifying the right person to see within the myriad of possible stakeholders you might come across on a daily basis is a difficult enough challenge in itself, getting face-time with that key decision maker is another challenge all together. In fact, one of the most common questions we receive is, ‘how can you increase […]
I spent last weekend in Saundersfoot, a small town in Pembrokeshire in South Wales visiting friends. In case you’re not familiar with UK geography, I can tell you that this particular part of South Wales is a long way from many places and takes hours to get there! Travelling along the M4 in Wales brought […]