Cheaper

But I Can Get It Cheaper There

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

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The Leadership Conundrum

The Leadership Conundrum

Imagine sitting reading this article. Not today, but instead in 1920. Ok, you’d be a little freaked out by the whole ‘internet thing’, but putting that aside for a moment and suspending your disbelief, a coupe of things would be true. Firstly, if you’d graduated in 1920, you’d be one of only 4,357 students to […]

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garbage

Why Scripts Fail

Did you ever call a customer service centre, only to be met with what sounded like an automaton, reciting the words of a script verbatim? Or ask a question of a telesales person which wasn’t in their manual, only to hear them frantically rustling around while you’re left waiting? Ever ask someone for help to […]

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