Cheaper

We Sell Cheap

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

Continue reading
Cheap

Getting It Cheap

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

Continue reading
Echo Chamber

The Echo Chamber

An echo chamber is a description of a situation in which information, ideas, or beliefs are reinforced by communication and repetition inside a defined system. To put it another way, our worldview is amplified by the information, ideas and beliefs that we expose ourselves to. In the instance that we take a polarized position on […]

Continue reading
Keys

Being The Intrapreneur

There has been much talk by business commentators and writers about the growth of small businesses and entrepreneurialism. At times, it’s perhaps easy to think (given some of these ideas) that we should all quit our jobs and run headlong into a new venture expecting it to be fundamentally different to our previous roles. Whilst […]

Continue reading
Press Enter to Search