Inspect

Inspect What You Expect

The likelihood is that, if you only measure how often you call on a prospective customer, you’ll be interested in how often you see that person. Similarly, if you only measure your feedback after the event, it’s probable that your focus will only be on the event feedback. And finally, if you decide to track […]

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Measuring Stuff

Measuring Stuff

I walked past a tube station the other day, it was a little after nine and dark outside. There was a lamppost not far from the tube station entrance and a man was walking around beneath it, looking intently at the ground. It was pretty quiet that time of night and so this chap stood […]

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Lamp-Post-1

The Lamp Post

I walked past a tube station the other day, it was a little after nine and dark outside. The was a lamp post not far from the tube station entrance and a man was walking around beneath it, looking intently at the ground.  It was pretty quiet that time of night and so this chap […]

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