Cheaper

We Sell Cheap

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

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Cheap

Getting It Cheap

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

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Keys

Being The Intrapreneur

There has been much talk by business commentators and writers about the growth of small businesses and entrepreneurialism. At times, it’s perhaps easy to think (given some of these ideas) that we should all quit our jobs and run headlong into a new venture expecting it to be fundamentally different to our previous roles. Whilst […]

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gonaked_credible_expert_3d-cover

The Credible Expert – Available Soon!

The selling environment and role of the sales professional has changed. Forever. Gone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it’s about the role that the sales professional plays as the single biggest […]

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