Cheaper

We Sell Cheap

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

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Tabula Rasa

Tabula Rasa

Tabula Rasa is a Latin phrase, which, translated into English, means ‘blank slate’. Its most common use is within the philosophical doctrine that individuals aren’t born with mental content pre-programmed and so all knowledge is as a consequence of experience and perception. That position and the associated nature versus nurture debate is still an ongoing […]

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Cheap

Getting It Cheap

Delight, trust and personal connection don’t come from ‘getting it cheaper there’. Assuming you’re offering an equivalent scope of product or service, positioning yourself as the cheapest in the market is rarely a viable approach in the long-run, and it’s unlikely it will remain an equivalent scope of product or service for long. And so […]

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Keys

Being The Intrapreneur

There has been much talk by business commentators and writers about the growth of small businesses and entrepreneurialism. At times, it’s perhaps easy to think (given some of these ideas) that we should all quit our jobs and run headlong into a new venture expecting it to be fundamentally different to our previous roles. Whilst […]

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