The Pacific island of Okinawa is famous for the life expectancy of its inhabitants and was once referred to as the land of immortals.

Its people have less cancer, heart disease and dementia than many western populations whilst its women live longer than anywhere else in the world.

And whilst there are many contributing factors which could lead to prolonged health and well-being, from their diet, to activity levels, gardening and the weather, their real secret to longevity lies in their dedication to friends and family and in having a strong sense of meaning in life – a strong sense of purpose.

They refer to this meaning as ikigai.



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