Ditch The Sales Script

Did you ever call a customer service centre, only to be met with what sounded like an automaton, reciting the words of a script verbatim? Or ask a question of a telesales person which wasn’t in their manual, only to hear them frantically rustling around while you’re left waiting? Ever ask someone for help to […]

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The Worst Question You Can Ask

Ten years ago, asking a customer (or potential customer) the question, ‘what’s important to you?’, was perhaps the most commonly taught and often used question of the sales professional. The origin and reason for that question was in the possible link that could be made between the unique features and benefits of the product (or […]

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